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Why your CMO may spend more money on the cloud than your CIO | ZDNet

People usually equate CRM applications with enabling their sales team, but it could become the integration point for dozens of related processes.


Key excerpt...


But if you stop to think about the actual name of the category (customer relationship management), it's clear that a zillion other processes that contribute to that cause have been left out of the equation: everything from marketing campaigns to billing and invoicing to financial management or even just sales insights. Hence the thriving Salesforce.com eco-system, as well as strategic relationships that many Salesforce consulting partners are forging to help integrate other capabilities for their customers.

Don't be the product, buy the product!