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Why your CMO may spend more money on the cloud than your CIO | ZDNet

People usually equate CRM applications with enabling their sales team, but it could become the integration point for dozens of related processes.

 

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But if you stop to think about the actual name of the category (customer relationship management), it's clear that a zillion other processes that contribute to that cause have been left out of the equation: everything from marketing campaigns to billing and invoicing to financial management or even just sales insights. Hence the thriving Salesforce.com eco-system, as well as strategic relationships that many Salesforce consulting partners are forging to help integrate other capabilities for their customers.



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